BBA is the stepping stone to MBA and a career in management. Here, our faculty team steps in with the required domain experience to help students tackle various practical assignments and case studies. Seasoned Managers share their experiences in the workplace so the students learn, first-hand, how to deal with challenging situations. Classroom mentoring enhances the students’ management skills and helps them reach their full potential by providing a fresh perspective.

Why choose this course?

The BBA-General programme aims at developing business leaders with a functional knowledge of all the domains of management. Students will learn to meet the challenges of the contemporary business world and enhance their knowledge to assess and capitalise on opportunities through innovation and resource maximisation.

The programme is structured to give our students a sound knowledge of business fundamentals as well as real world exposure through industry interactions, case studies, role-plays, group projects and presentations.

Programme description

Bachelor of Business Administration is a professional degree programme and is renowned in the field of undergraduate management education. The programme is better known for its output in terms of management professionals who are young, energetic and endowed with a variety of skills. It is also one of the oldest programmes offered under the flagship of Kashmir University. The programme is divided into six semesters, which are packed with a variety of courses picked from management and allied disciplines.